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B—NICE—T

B—NICE—T

When we started working on the B—NICE—T branding in Los Angeles last year, our goal was to help them stand out visually in the saturated American market of so-called 'Nootropic Drinks'. Drawing inspiration from Asian packaging graphic treatments and systems, we crafted an impactful visual identity that revolves around the interplay of shapes, typographic compositions, and vibrant colors.
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L.A. is an ever-bubbling, multi-cultural melting pot that drives world cuisine, fitness and modern living. No surprise then that B—NICE—T was born right here in SoCal and is specially formulated for the best (your favorite canyon hike) and worst (sitting on the 405) of Cali-living. Wherever you are, thanks for opening a can and drinking it all in.

B—NICE—T is a caffeinated drink without side effects.
Stabilize your mood right now!

Set in Px Grotesk via Optimo Type Foundry
B—NICE—T
Published:

B—NICE—T

When we started working on the B—NICE—T branding in Los Angeles last year, our goal was to help them stand out visually in the saturated American Read More

Published: